The power of a CSS Sign – “everyone knows that good signage can be used to increase sales but this week a CSS Sign was involved in possibly the best ever return on investment – a €20 sign that helps sell a horse for a record breaking €2m euro a week later. The filly was the highest price lot at the Tattersalls October Newmarket Sale on 10 October 2012.
Maybe the fact that she was a fantastic looking animal was a factor.
Maybe the fact that she was a full sister to WAS, who won the Epsom Oaks this year was a factor.
Maybe the fact that her sire Galileo, who among his exploits won 2 Derbys and has been champion sire for 3 years with progeny like New Approach and Frankel (highest rated horse in 40 years) was a factor.
But maybe also the fact that she was advertised by a CSS Sign was a factor !!!!!
Anyone want to make a return of 100,000 to 1″
